Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services. The MVAS such as sending short message service (SMS), multimedia messaging service (MMS), mobile email & IM, mobile money, location based services, mobile advertising, and mobile infotainment enables mobile subscribers to use smart phones and tablets for several non-voice purposes.

Companies such as Google, Apple, Comviva Technologies, AT&T, Vodafone, OnMobile, KongZhong, One97 Communication, Comverse, and InMobi are the key vendors in market. The report provides global market trends, overall adoption scenario, competitive landscape, and key drivers, restraints, trends, and opportunities. The report aims in estimating the current market size and the future growth potential across different regions.

The report forecasts the market sizes and trends for mobile value added services market, which is broadly classified into the following submarkets:

On the basis of solutions:

• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Location Based Services
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment

On the basis of end users:

• SMBs
• Enterprise

On the basis of verticals:

• BFSI
• Media and Entertainment
• Healthcare
• Education
• Retail
• Government
• Telecom & IT
• Others

On the basis of region:

• North America (NA)
• Europe
• Asia-Pacific (APAC)
• Middle-East and Africa (MEA)
• Latin America (LA)