"Using Visible Stars data insights and feedback, we’ve been able to galvanize the company around a strategy that meets our customers' demands.”
Text Analytics Is The CMO’s Secret Weapon
6 ways to boost marketing effectiveness with text analytics.
Transform text feedback into smarter actions
Customers broadcast valuable feedback about your business through surveys, social media, review sites and countless other channels. The problem is, much of this feedback is in written form. It’s unstructured, disorganized and hard to analyze at scale. Visible Stars Text Analytics uses machine and human learning to automatically analyze text feedback, so you can understand what matters most to your customers and what you can do about it.
Understand how customers feel … at scale
Visible Stars transforms text from billions of surveys, social media reactions, reviews, emails, agent notes and more into actionable insights widely accessible across an organization.
Uncover trends before they’re trending
Our Theme Discovery Engine uses machine learning algorithms to automatically detect new issues and trends as they arise, eliminating blind spots and highlighting unexpected problems.
Visible Stars Text Analytics automatically constructs thousands of clusters of related themes, so you can dive deep into what’s truly driving customer loyalty.
Get your priorities in order
Quantify the impact of recurring topics on customer loyalty metrics with Visible Stars’s Impact Score. Sort performance by line of business, location, customer segment and more to enable deep analysis. Make smarter decisions and quickly prioritize corrections that will have the largest impact.
Analytics for everyone
Personalized reports, intuitive workflows, and topic-based alerts empower every employee, from the C-suite to the frontline, to take action on the root cause of customer issues. Get the right insights to the right person, no matter the market, location, or language.
Voice of Customer Tool
Voice of customer tool is to help you build and implement a great VoC program. A voice of customer program comprises of the following stages:
- Set the VoC Program Objective
- Gather Data
- Interpret the Results
- Enforce Measures
Setting the VoC program objective involves identifying the purpose of conducting the voice of customer program. Once the goal is set, you need to find the methods of collecting feedback; it can be done in the following ways:
- Online Surveys
- Live Chat
- Focus Groups
- In-person Interviews
- Online Reviews
- Social Media
- Email Surveys